Persich is a personal injury law firm based in North Perth, offering friendly and expert legal representation for motor and electric vehicle accidents, workers compensation, and public liability claims. Built on a belief in clarity, compassion and client-first service, they provide a more human approach to personal injury law — helping individuals understand their rights and move forward with confidence.
The Challenge
Persich entered the legal market with a clear mission: to make the law feel less intimidating and more human. But as a new firm in a field often dominated by cold formalities or overzealous marketing, they needed a brand that could carve out space for something more honest — a practice grounded in empathy, professionalism, and straight-talking advice.
The opportunity was to create an identity and online presence that didn’t just say “trust us” — it had to feel trustworthy. The brand needed to sidestep the usual legal clichés and focus instead on what really mattered: helping everyday people turn the page from injury to justice.
Our Solution
We began by crafting a brand identity rooted in clarity and care. The Persich logo mark was designed to symbolise both the emblematic legal code and the client experience itself — a turning page, representing the journey from uncertainty toward justice and resolution.
The visual language avoided predictable tropes of gavels and courthouses, opting instead for calm colours, clean type, and deliberate restraint. Combined with a carefully developed tone of voice, the brand speaks plainly and personally — no legalese, no fluff, just clear communication and genuine support.
This extended into a modern, easy-to-use WordPress website that balances professionalism with personality. The UX was structured to reduce overwhelm and offer clear next steps, from learning about claim types to reaching out for support — always placing the client experience at the centre.
Outcomes
Persich now has a brand and website that confidently communicates their difference — not just as legal experts, but as allies in a time of need. The result is a professional yet personal experience that builds trust from the first click.
- Brand Identity Design & Strategy
- Symbolic Logo Reflecting Legal + Client Journey
- Warm, Minimal Visual System
- Clear, Empathetic Tone of Voice
- Custom WordPress Website
- UX Designed for Reassurance and Action
